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Jordan Silverman's experience in Marketing
by Sarah Blake
Exchange Staff
As a Marketing major, the culmination of Jordan
Silverman's business experience thus far can best be reflected through his
two year employment with DC Insurance Services Inc. in Los Angeles, his
hometown.
The business comp was a case study comparing two
computer operating systems, which they were given 24hrs in advance in order
to prepare. Jordan met with a study group, which highlighted points they
believed to be of specific relevance, however, being that the exact nature
of the questions were unknown, little else could be done in the way of
substantial preparation.The marketing comp consisted of 50 questions in a
multiple choice format, and students were given a study guide of 100
potential questions from which to prepare themselves.
Other senior requirements for Marketing majors
include an internship within the field, and an assortment of class projects,
such as a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats,)
through which students analyzed themselves in hopes of better preparing
themselves for the business world.
Why did you decide to become a business
major?
I originally wanted to be a advertising major, however,
they dropped it from the major curriculum the year I began here. I wanted to
be in the business world because I had no other desire to do anything
else... business was the area for me.
Do you still intend to pursue advertising in any way, or have your four
years of study led you in a different direction amidst the business world?
Well
I believe that the business realm requires action in a lot of different
areas such as management, marketing, and advertising. I believe that I will
be using skills from all of those realms in the business world. In
retrospect I sometimes regret not taking management as a minor because that
major teaches you a lot more specifics about operating a business.
So
what are your ultimate ambitions in terms of a profession?
well at some point I would like to hold a high enough position whether it be
owning my own business or being high up in another, but whatever I do I
would like it to allow me to invest in ventures outside of my main
profession. For example I would love nothing more than financially back the
great ideas me and my classmates have had, to not only be apart of something
we created but to hopefully sit back and rake in the dividends.
Ventures such as?
Well
if the opportunities arise I would love to invest in and financially back
the opening of a bar, store, or even start a magazine.
What individual skills do you possess that serve you well within this field
of study?
I would have to say that my public speaking skills are very strong, I'm
confident, and I always try to be as informed as I can be especially when it
comes to sales because it always helps to persuade people and makes it so
they can't ignore certain things which will help me either make a sale or
sign a new client. I'm also very creative, and have great ideas for
advertising, and I'm able to think on the fly and under pressure.
Do you feel that FPC has adequately prepared you for success as a business
man?
I
believe I would have prepared myself better if I minored in management, but
to answer the question yes. . . this school has a few professors in the
business department that have really prepared me, Jason Little and Kelly
Kilcrease in particular
What about on a liberal arts level, has the I&C curriculum benefited you at
all?
I
wish I could say it has. There were a couple of classes that challenged me
at times or that we had good discussions in, but all in all the IC
curriculum will not benefit me in the future. I can honestly say that I can
not think of any situation that will come up in the future that I will have
to think back to something I learned in IC. . .
Academically speaking, what within the past four years are you most proud
of?
That's
a tough question. . . if I had to say anything I'm most proud of my time in
SBA, which is the small business advisory group, because it was real life
situations and it gave us a chance to test our education and knowledge in
the real world to help a client move their entrepreneurial business forward,
and I believe that I directly contributed to that.
Anything in particular you'll regret?
Well
I'm a person who believes we ALL make a lot of mistakes but that's part of
the college experience. I do have some regrets, but nothing that worries me
to the point where I will lose sleep over it. I've had a good time here. If
I had to give some advice to freshman it would be to get the most out of
your experience here. If you go home every weekend you should consider
cutting down, and if there's a class that you want to take, take it. Also
get involved around campus there's something out there for you.
You've already mentioned a few stand out professors from within your dept,
is there anyone else you'd like to thank for contributing to your success
here at FPC?
The main
people I would like to thank are my grandparents, I couldn't have done ANY
of it without them. As far as FPC faculty or staff there are other
professors that have lent their knowledge to me that I will use in the
future, like Bryan O'Niel, Seamus Pender, and a few of the members of the
OLD Residential Life Experience Directors.
Anything else you'd like to add?
If you are an underclassmen and there's something you REALLY don't like
about this school don't think there is nothing you can do about it, because
the students run this place and if you fight hard enough you can pretty much
get anything accomplished.
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The Exchange
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sample from the marketing campaign Jordan created for
DCI's conference and trade booth
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