Marketing & Communication
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Marketing & Communication

The Marketing & Communication (MarComm) Team brings together diverse expertise and resources (marketing, public relations, writing/editing, graphic design, web, photography) to craft clear communication strategies for a variety of audiences, both internal and external. We handle a wide range of creative, strategic, and day-to-day marketing and communications needs from the first project idea to final web presence, print advertisements, web banners, social media, brochures, posters, TV ads, radio ads, press releases, and everything in-between. We partner with every department on campus and any valuable, cost-effective partner off-campus.

Submit a Creative Service Request for design and marketing projects such as posters, fliers, brochures, newspaper ads, etc.
  • Please provide enough time to design, proof, review, edit, and print/post your project. Two-week lead time is optimal.
  • Jobs that are to be printed or placed as ads will incur extra costs... those costs will come from your budget and we will require your budget code.
  • If you need printing & marketing quotes, please fill out a Creative Service Request so we can better understand your project to provide you with an accurate quote.

Style Guides

Franklin Pierce University’s visual identity is designed to effectively convey the value of its education and programs, from print publications, to advertising, to Social Media and the Web. Iincorporating these identity elements and other design aesthetics will result in a strong visual identity for Franklin Pierce University. Your written communications will project a clear, memorable look that reflects well on the University and builds awareness and recognition of its programs.

Universities have distinctive faces and personalities. Each time Franklin Pierce University communicates with its audiences, we have an opportunity to strengthen public awareness of our unique character and mission. Incorporation of identifiable University elements, as well as accurate and copy-edited language, is critical to the integrity of the Franklin Pierce University identity.

Visual Identity Style Guide

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Visual Identity Webpage

Franklin Pierce University’s visual identity is designed to effectively convey the value of its education and programs, from print publications, to advertising, to Social Media and the Web. Iincorporating these identity elements and other design aesthetics will result in a strong visual identity for Franklin Pierce University. Your written communications will project a clear, memorable look that reflects well on the University and builds awareness and recognition of its programs.

Universities have distinctive faces and personalities. Each time Franklin Pierce University communicates with its audiences, we have an opportunity to strengthen public awareness of our unique character and mission. Incorporation of identifiable University elements, as well as accurate and copy-edited language, is critical to the integrity of the Franklin Pierce University identity.

Editorial Style Guide

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The Franklin Pierce University Editorial Style Guide is designed to help campus communicators and select partners adopt a style that is consistent and appropriate for University use. Franklin Pierce publications perform most effectively when they reflect clarity and consistency in their messages. The Franklin Pierce University Editorial Style Guide establishes the University’s preferences in the punctuation and style of many commonly used words and phrases in its academic environment. In addition, the Editorial Style Guide offers general editorial guidelines in a number of other troublesome areas for writers and editors.

These guidelines were compiled using the Associated Press (AP) Stylebook as a primary authority.

 

Social Media Style Guide

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Franklin Pierce University embraces social media as a valuable communication tool. Social media gives Franklin Pierce the opportunity to engage and educate our students, prospective students, faculty, staff, parents, alumni, colleagues, and friends about the Franklin Pierce experience. When used responsibly, social media sites provide an effective way to promote the University, educational programs, services, events, and to share information and perspectives on a broad range of topics. Social networking provides an easy way to share your content, and University content, across multiple networks and the globe. Content posted on social networking sites ranges from text and photos to video and audio clips. This Style Guide can help you with setting-up or maintaining a Franklin Pierce University Social Media page.

Website Style Guide

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The Franklin Pierce University website is the “front door” of the University and is the primary source of information seen by prospective students, current students, parents, alumni, the media, and our local and global communities. The Franklin Pierce website is the primary marketing tool for student recruitment. All content posted on the website should be clear, concise, and consistent with the branding guidelines of Franklin Pierce.

The process of developing or revising content for webpages is usually linked directly to print or other communication materials. To maintain consistency, the University utilizes and relies on branded, cross-media content for webpages. This means printed materials as well as web content should have the same message, font style, images, and color pallette to correctly portray the identity and message of the University.

This practice reinforces a strong, unified, and consistent University identity for both internal and external audiences. These consistent elements bring coherence, strength, and integrity to the website. Each page is an official representation of the University and should invite visitors to further interact with the University. 

Templates & Logos

Templates are free to download and use, please read the Visual Identity Style Guide for help with Templates.

Logos may be downloaded and displayed for print & Web with information that references Franklin Pierce. Our logos can be reproduced only in their entirety. Logos and other images or photos may not be combined or incorporated into any other logo. Unless authorized by Franklin Pierce University, the logo must be used as is. Please do not alter proportions, color or type.

 

Visual Identity Templates & Logos

All trademark materials and logos are protected by the Copyright & Trademark Laws of the United States. Faculty, Staff, authorized students, and authorized vendors and affiliated agents have non-exclusive rights to use the Franklin Pierce logo. Use of the Franklin Pierce University seal is at the discretion of the President. Please contact the Office of Marketing & Communication for details.

Faculty Bios

Faculty Bios are posted on the website to provide web visitors contact information, education background, and general info about Franklin Pierce University Faculty. We don't nessesarily need to post your entire CV but just enough to tell our web vistors who you are, where you are, what you do, and the passion and value you bring to the University and the classroom.

Sample Bio Page:

Faculty Bio Web Worksheet (.doc)

Download the Bio Worksheet, fill it out, and send the document along with a portrait photo to the ITHelpDesk requesting edits to your Bio on the website.